DELL E-commerce Website Evolution

DELL, is famous for its DIRECT MODEL. If you are running a small and medium sized business, high chances you have bought at least a DELL machine for office use from it’s website. (Hey, even my 50-years old uncle bought his DELL PC online). We own a couple of Dell Machines, so far we are pretty satisfied with its performance. But do you realize when DELL first launched its website? It was way back in 1994. What were you doing back then? I was still a secondary school kiddo fooling around and I’m sitting for my PMR Exam! (oops, that tells you how old I am). So why bother about DELL website? DELL is the linchpin of e-commerce. They don’t sell via wholesalers or dealers, taking orders online is a perfect extension of their direct models. If you are wondering how well the DELL websites perform, here’s some stats to brighten up your days. Dell website by today standards:

- 16 Billion (mind you, it’s USD, not RM, please time 3.7) annual run rate, it’s as big as AMAZON + EBAY + YAHOO

-2.5 Billion Pages Request, 400 million visits, 120 Million Unique visitors in Q2 alone

- Localize website serving 174 countries

- 60,000 Premier Accounts of Corporate buyers

And mind you, their website is evolving from time to time, keep on improving to serve the customer better (just like our website, but we at a much much smaller scale). To those Malaysia Business who somehow just keep their web site static and unchanged for yearS, please learn something before complain that nobody buys from you online! they probably can’t even find you!

Dell has a manufacturing plant in Penang, Malaysia too. So, just like Intel who just retrenched people in Penang, they are one of the well known computer company invest in Penang, Malaysia. They are also big advertisers in local papers, now you can even see their ad on TV!

Want to know more? Download the official slide here.